What if you could predict what customers want — before they even ask for it?

This externship takes you inside the minds of consumers. You'll define target personas, map decision-making journeys, build AI-assisted surveys, and analyze real feedback using both numbers and nuance. From data to dashboard, you'll turn research into strategy and insights into action — all while learning the tools that top marketers and analysts use to stay ahead of the curve.

Project Output

Present your findings on what drives consumers to buy and recommendations for how to drive brand loyalty to senior management at Beats by Dre.

  • Map customer journeys using frameworks like AIDA, focusing on consumer touchpoints and stages in decision-making.
  • Conduct surveys by analyzing research questions, designing Google Forms, and using AI to enhance question generation, targeting, and survey distribution.
  • Analyze survey responses with a focus on both quantitative (percentages, central tendencies, correlations) and qualitative data, using AI-driven tools for deeper insights.
  • Present insights effectively by creating AI-assisted presentations and dashboards, incorporating data visualizations and tailored reports.

By the end of this Externship, externs will have created:

  • Google Form Survey
  • ManyChat Chatbot
  • Gamma Presentation
  • Claude Artifact Dashboard

Skills You'll Gain

Understanding Market Trends: Learn how consumer behavior shapes product and marketing decisions.

Survey Creation: Learn how to create and distribute surveys to gather customer insights.

Data Analysis & Visualization: Analyze survey results and create visuals that help explain the data.

Market Research: Use a mix of AI tools and traditional methods to find important patterns in consumer preferences.

Your Schedule

8 weeks

  • Project 1 — Learn Why Consumer Insights Matter
  • Project 2 — Conduct a Survey to Gather Consumer Insights
  • Project 3 — Analyze Consumer Insights
  • Project 4 — Synthesize Consumer Insights

About Beats by Dr Dre

Beats by Dre, founded in 2006, is a leading audio brand known for its premium headphones, earphones, and speakers. As a company focused on innovation and customer satisfaction, Beats by Dre uses data-driven insights to ensure its products stay ahead of market trends and meet the needs of its global audience.

Meet Your Host

Camille Barbier

Global Consumer Insights, Beats by Dre

I specialize in providing consumer insights that drive brand strategy and solve business problems. I’m passionate about turning data into engaging stories that combine primary research, social media, and youth / cultural insights.