What if you could predict what customers want — before they even ask for it?

This externship takes you inside the minds of consumers. You'll define target personas, map decision-making journeys, build AI-assisted surveys, and analyze real feedback using both numbers and nuance. From data to dashboard, you'll turn research into strategy and insights into action — all while learning the tools that top marketers and analysts use to stay ahead of the curve.

## Project Output

**Present your findings on what drives consumers to buy and recommendations for how to drive brand loyalty to senior management at Beats by Dre.**

- Map customer journeys using frameworks like AIDA, focusing on consumer touchpoints and stages in decision-making.
- Conduct surveys by analyzing research questions, designing Google Forms, and using AI to enhance question generation, targeting, and survey distribution.
- Analyze survey responses with a focus on both quantitative (percentages, central tendencies, correlations) and qualitative data, using AI-driven tools for deeper insights.
- Present insights effectively by creating AI-assisted presentations and dashboards, incorporating data visualizations and tailored reports.

By the end of this Externship, externs will have created:

- Google Form Survey
- ManyChat Chatbot
- Gamma Presentation
- Claude Artifact Dashboard

## Skills You'll Gain

Understanding Market Trends: Learn how consumer behavior shapes product and marketing decisions.

Survey Creation: Learn how to create and distribute surveys to gather customer insights.

Data Analysis & Visualization: Analyze survey results and create visuals that help explain the data.

Market Research: Use a mix of AI tools and traditional methods to find important patterns in consumer preferences.

## Your Schedule

8 weeks

- Project 1 — Learn Why Consumer Insights Matter
- Project 2 — Conduct a Survey to Gather Consumer Insights
- Project 3 — Analyze Consumer Insights
- Project 4 — Synthesize Consumer Insights

### About Beats by Dr Dre

Beats by Dre, founded in 2006, is a leading audio brand known for its premium headphones, earphones, and speakers. As a company focused on innovation and customer satisfaction, Beats by Dre uses data-driven insights to ensure its products stay ahead of market trends and meet the needs of its global audience.

### Meet Your Host

### Camille Barbier

Global Consumer Insights, Beats by Dre

I specialize in providing consumer insights that drive brand strategy and solve business problems. I’m passionate about turning data into engaging stories that combine primary research, social media, and youth / cultural insights.