How should BeReal grow without losing what makes it... real? In this 8-week Product Innovation Externship, you’ll step into the role of a Product Manager tackling one of the most important challenges in consumer tech: how to grow MAUs, boost retention, and explore monetization—without breaking the product’s core mission of authenticity.

You’ll build real, resume-ready product skills by:

  • Mapping the user journey to spot friction and drop-off
  • Benchmarking competitors like TikTok, Instagram, and Snapchat
  • Prototyping a new feature using Replit Agent
  • Running peer usability tests and analyzing feedback
  • Synthesizing your work into a high-impact stakeholder pitch deck

By the end, you’ll have a portfolio project that shows off your UX, strategy, and communication skills—and a deeper understanding of how real PMs make decisions that shape products used by millions.

Project Output

Design and prototype a feature aimed at boosting BeReal's monthly active users metric (MAUs). Demo and present to BeReal leadership at the end of the externship.

Project deliverables include:

  1. A visual representation of BeReal’s user behavior pattern highlighting common usage habits, motivations, and frustrations of BeReal users
  2. A competitor analysis matrix highlighting engagement-driving features and gaps
  3. Prototype Flow Map (photo or text storyboard) and Prototype Link (+ README with click path)
  4. Focus group test summary report
  5. Final feature proposal deck (5–7 slides) presenting the feature, supporting evidence, and rollout plan

Skills You'll Gain

  • Product Management
  • User journey mapping
  • Competitive benchmarking
  • Prototyping and wireframing
  • Usability testing
  • Presentation and storytelling delivery

Your Schedule

8 weeks
Project 1 — Map the End-to-End BeReal User Journey
Project 2 — Analyze BeReal’s Competitors
Project 3 — Design a New App Feature
Project 4 — Test App Feature in Focus Groups
Project 5 — Pitch Your App Feature Proposal

About BeReal

Founded in France, BeReal is a fast-growing social app with 40M users worldwide. They’re changing the way people connect—by encouraging users to share a real, unfiltered glimpse of their lives every day. In a landscape dominated by filters and algorithms, BeReal is fighting to let us all be “real” again. BeReal is betting big on genuine connection—and wants your help in crafting features that stay true to that mission while growing engagement and reach.

Meet Your Host

Ben Moore

Managing Director
As a seasoned leader in Advertising and Technology at companies like TikTok, Dailymotion, and Walmart, Ben specializes in building and nurturing strategic partnerships that drive revenue growth and product innovation. With over a decade of experience, he's successfully led cross-functional teams to execute large-scale, data-driven strategies that exceed business goals.